"Respect The Service" campaign
Mediadesign SoSe 2023 | Crossmedia Design | IU International University
This campaign was created as part of a final project in the 5th semester of Media Design within the course Crossmedia Design.
The goal was to develop a multichannel campaign that raises awareness about treatment of service workers, using a combination of print, digital and interactive media to create a lasting impact.
The goal was to develop a multichannel campaign that raises awareness about treatment of service workers, using a combination of print, digital and interactive media to create a lasting impact.
"Respect the Service" is a campaign dedicated to raising awareness about the treatment of service workers. Every day, they face demanding tasks and, unfortunately, disrespect from customers. This initiative highlights their experiences and encourages people to rethink their behavior. The campaign uses bold messaging, interactive content, and real stories to create a movement of mutual respect.
The campaign’s logo - a handshake shaped like a heart - symbolizes appreciation and fairness in every interaction.
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Designing a font
BRIEFING:
Develop a typographic font and apply it to blocks of text. Create 4 letters in total.
Mediadesign SoSe 2023 | Typography: discover type | IU International University
Letter "S"
Letter "G"
Letter "Y"
Letter "A"
Animation "Egons Adventure"
BRIEFING:
Create an animation with a specified start and finish point. The main character is a circle/sphere, the technology and technique is free. Add audio and sound effects to the animation.
Mediadesign WiSe 2023 | Basics of audio-visual media | IU International University
Vinyl-Cover for "Where is the love?"
BRIEFING:
A record label plans to remaster three well-known songs - which were originally created in 2002/2003 - for 2022/2023 for the 20th anniversary and to re-release them as singles. A new key visual is to be found for each of the songs for the new release, which expresses the mood of the song and transports it visually. The visual expression of the key visual can, for example, be based on a subjectively comprehensible mood picture of the designer, but can also be based on the former single cover or the original music video or can simply express the song visually in a contemporary way. Portraits of the musicians themselves should not be shown purely as images. The desired visual expression should therefore be defined and explained in the concept. Each designer is free to choose and edit one of the three songs. The final processing of the key visual takes place as print data for the production of the vinyl record cover and digitally for Spotify.
Mediadesign WiSe 2022 | Basics Print- & Layoutsystems | IU International University
Specifications for the portfolio
1. Documentation: Designed presentation slides in DIN A3 or DIN A4
2. Vinyl cover (print)
3. Vinyl cover (web)
Brochure "Astrophysics" (german)
BRIEFING:
In group work, a brochure should be designed on a freely chosen topic, using the course content of the subject “Using Typography”. Together with Lukas Zagura and Viviane Krauss, this flyer about the topic "Astrophysics" was created.
Mediadesign SuSe 2023 | Using Typography | IU International University
Please note that the legal notice is based on a fictitious company.
*NOT associated with Coca‑Cola Services N.V.
